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Ahmed Riaz

Principal Designer, Concept Ideation


Ahmed Riaz is a user experience designer with a background in developing physical and digital products, an expertise in visual thinking and a passion for making objects that dissolve into behavior. An industrial designer and design strategist by training, he has a decade of UX experience of working with diverse teams of bringing big ideas to life.
Born in Pakistan, grew up in the Middle East, Riaz is a natural nomad, curious about everything, and believes making is the best way to learn.
His past design adventures include researching air craft interiors for Gulfstream Aerospace, honing his skills as a professional napkin sketcher for the visual thinking company XPLANE and reinventing e-commerce for the internet pioneer eBay.
Currently he is a design principal focusing on concept & ideation for the global design consultancy, frog.
While not working with fortune 500 companies Riaz can be found  developing tools to inspire design play in children around the world, giving talks on the craft of ideation or sketching character designs for his baby girl.